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The Diamond Naturals Active Cat Dry Food is the highest-protein food in Diamond's cat range at 40%, made for cats that actually burn it - working cats, young cats, and queens that are pregnant or feeding a litter.

Key Features

  • 40% protein and 18% fat. That is a high-energy profile, and it is the reason this food also carries an all life stages claim rather than an adult-only one.
  • Suitable for kittens and for pregnant or nursing cats, which need roughly twice the calories of a resting adult.
  • Chicken meal leads the ingredients - a concentrated protein source rather than fresh chicken, which is mostly water.
  • Salmon oil supplies DHA at 0.05% minimum for brain and vision development.
  • Taurine guaranteed at 0.1% minimum. Cats cannot make enough of it themselves, and a shortage causes heart and retinal disease.
  • 80,000,000 CFU per pound of live probiotics, plus Diamond's superfood blend.

Guaranteed Analysis

  • Crude Protein 40.0% minimum
  • Crude Fat 18.0% minimum
  • Crude Fibre 3.0% maximum
  • Moisture 10.0% maximum
  • DHA 0.05% minimum
  • Taurine 0.1% minimum
  • Omega-6 3.0% minimum, Omega-3 0.5% minimum
  • Total Microorganisms not less than 80,000,000 CFU/lb
  • 3,900 kcal/kg (442 kcal/cup) calculated metabolizable energy

Good To Know

  • This is a high-calorie food. An indoor, neutered, mostly sleeping cat does not need 442 kcal a cup - for that cat the Indoor formula is the better fit, and this one will put weight on.
  • Cats evolved to take most of their water from prey and are poor drinkers. A cat on dry food alone takes in far less water than one eating wet food, so if yours has any history of urinary trouble, talk to your vet about adding wet food rather than relying on the bowl.
  • Diamond's own feeding guide is written in standard measuring cups. One cup of this food is about 442 kcal, which is the figure to use if you are counting calories or working to a vet's weight plan.
  • Feeding guides are a starting point, not a prescription. Weigh the food rather than scooping it by eye, and adjust to body condition: you should feel the ribs easily under a thin covering and see a waist from above.
  • Change food gradually over about a week - a little of the new mixed into the old, increasing the proportion each day. Diamond suggests up to 14 days for a sensitive animal. A sudden switch is the commonest cause of loose stools.
  • Diamond guarantees 80,000,000 CFU of live probiotic cultures per pound. Live cultures fade with heat and time, so buy the size you will finish in a month or two rather than the biggest bag.
  • Keep it in its own bag inside a sealed container rather than tipping the kibble loose. The fat in dry food goes rancid on contact with warm air, and in a UAE kitchen that happens faster than the date on the bag suggests.
  • Diamond states that the facility which makes this food also makes food that may contain other ingredients. If you are avoiding a specific protein for a diagnosed allergy, that cross-contact statement is worth knowing about.
  • A food change is not a treatment. If your pet is itchy, losing weight, vomiting or has ongoing loose stools, see a vet before you switch - changing diets repeatedly makes a diagnosis harder, not easier.

Diamond naturals active cat dry food, chicken meal & rice - 2.72 kg

40% Protein I 18% Fat I DHA from Salmon Oil I All Life Stages

AED 78.75

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The Diamond Naturals Active Cat Dry Food is the highest-protein food in Diamond's cat range at 40%, made for cats that actually burn it - working cats, young cats, and queens that are pregnant or feeding a litter.

Key Features

  • 40% protein and 18% fat. That is a high-energy profile, and it is the reason this food also carries an all life stages claim rather than an adult-only one.
  • Suitable for kittens and for pregnant or nursing cats, which need roughly twice the calories of a resting adult.
  • Chicken meal leads the ingredients - a concentrated protein source rather than fresh chicken, which is mostly water.
  • Salmon oil supplies DHA at 0.05% minimum for brain and vision development.
  • Taurine guaranteed at 0.1% minimum. Cats cannot make enough of it themselves, and a shortage causes heart and retinal disease.
  • 80,000,000 CFU per pound of live probiotics, plus Diamond's superfood blend.

Guaranteed Analysis

  • Crude Protein 40.0% minimum
  • Crude Fat 18.0% minimum
  • Crude Fibre 3.0% maximum
  • Moisture 10.0% maximum
  • DHA 0.05% minimum
  • Taurine 0.1% minimum
  • Omega-6 3.0% minimum, Omega-3 0.5% minimum
  • Total Microorganisms not less than 80,000,000 CFU/lb
  • 3,900 kcal/kg (442 kcal/cup) calculated metabolizable energy

Good To Know

  • This is a high-calorie food. An indoor, neutered, mostly sleeping cat does not need 442 kcal a cup - for that cat the Indoor formula is the better fit, and this one will put weight on.
  • Cats evolved to take most of their water from prey and are poor drinkers. A cat on dry food alone takes in far less water than one eating wet food, so if yours has any history of urinary trouble, talk to your vet about adding wet food rather than relying on the bowl.
  • Diamond's own feeding guide is written in standard measuring cups. One cup of this food is about 442 kcal, which is the figure to use if you are counting calories or working to a vet's weight plan.
  • Feeding guides are a starting point, not a prescription. Weigh the food rather than scooping it by eye, and adjust to body condition: you should feel the ribs easily under a thin covering and see a waist from above.
  • Change food gradually over about a week - a little of the new mixed into the old, increasing the proportion each day. Diamond suggests up to 14 days for a sensitive animal. A sudden switch is the commonest cause of loose stools.
  • Diamond guarantees 80,000,000 CFU of live probiotic cultures per pound. Live cultures fade with heat and time, so buy the size you will finish in a month or two rather than the biggest bag.
  • Keep it in its own bag inside a sealed container rather than tipping the kibble loose. The fat in dry food goes rancid on contact with warm air, and in a UAE kitchen that happens faster than the date on the bag suggests.
  • Diamond states that the facility which makes this food also makes food that may contain other ingredients. If you are avoiding a specific protein for a diagnosed allergy, that cross-contact statement is worth knowing about.
  • A food change is not a treatment. If your pet is itchy, losing weight, vomiting or has ongoing loose stools, see a vet before you switch - changing diets repeatedly makes a diagnosis harder, not easier.