ProDen PlaqueOff Seaweed Oral Care Powder for Cats - 40g

ProDen PlaqueOff Powder for Cats is the original form of the product: a seaweed powder you sprinkle over food, so the cat never has to accept a treat, a chew or a toothbrush. It is also the form that carries the VOHC seal.

Key Benefits

• VOHC Accepted - the seal on the tub reads Veterinary Oral Health Council, Accepted, helps control plaque and tartar.
• Goes into the food - nothing to offer, nothing to persuade, which matters with a cat that refuses treats outright.
• A.N. ProDen seaweed, organically certified, with an Irish Organic Association mark on the tub.
• Reducing plaque, preventing tartar, treating bad breath - the three claims across the front.
• 40g tub with a flip lid and a measuring scoop inside.

How ProDen Says It Works

The seaweed is swallowed with the meal and reaches the mouth again through the saliva. That is why a powder stirred into food can be put forward as a dental product at all, and why the brand asks for three to eight weeks before you judge it.

What ProDen Says The Numbers Are

One month of daily use, on the brand's own figures: 32 per cent less plaque, 35 per cent less tartar, 67 per cent less gingival bleeding. ProDen notes that results vary between individuals.

Good To Know

• The exact word on the seal is accepted, not approved. VOHC weighs the evidence a maker submits for one named product; it does not certify a brand or a whole range.
• Not recommended for cats with hyperthyroidism. The iodine in seaweed is the reason. Speak to your vet if the thyroid is already under watch.
• This is the cat-labelled tub. ProDen sells a dog-labelled powder too, and its feeding guide puts a cat in the same band as a dog under ten kilos.
• Powder suits a cat who refuses treats, since it goes into food rather than being offered as one.