ProDen PlaqueOff Soft Chews for Small & Medium Dogs and Cats - 120 Chews, 90g

ProDen PlaqueOff Soft Chews for Small and Medium Dogs is the small-breed tub of the same soft chew - and the label goes further than the listing ever has, naming cats alongside the dogs.

Key Benefits

• For small and medium breed dogs and cats - the wording printed under the product name on the tub.
• A.N. ProDen seaweed, the same active as the powder, the bites and the bones.
• 120 chews in a 90g tub, twice the count of the large-breed tub for a smaller animal.
• Soft rather than hard, which suits a small mouth and a dog that will not work at a chew.
• Reducing plaque, preventing tartar, treating bad breath - the three ticks across the front.

How ProDen Says It Works

The chew is swallowed, and the seaweed in it is carried back to the mouth in the saliva. That is the brand's explanation for why a soft chew can be a dental product at all, and why it asks for three to eight weeks rather than three to eight days.

What ProDen Says The Numbers Are

The brand's own trial figures, after one month of daily use: plaque down 32 per cent, tartar down 35 per cent, gingival bleeding down 67 per cent, with a footnote that individuals vary.

Good To Know

• Nothing on this page has ever mentioned cats, and the tags still file it as a dog item. The label disagrees, and the label is the one the maker printed.
• Not recommended for pets with hyperthyroidism, because of the iodine in seaweed. Worth a word with your vet first.
• No VOHC seal on this tub, where the large and giant breed version carries one. The acceptance is product by product.
• Three to eight weeks is ProDen's window for seeing a difference.